Robotham joins the United East after more than two decades of collegiate athletics administration experience, most recently serving as Assistant Commissioner and Senior Woman Administrator for the Coast-To-Coast Athletic Conference. Throughout her career, she has developed extensive expertise in championship administration, conference governance, strategic communications, and member services at both the NCAA Division II and Division III levels.
In her new role, Robotham will oversee the planning and administration of the conference's championships while managing governance initiatives, conference policies, legislative matters, and membership services. She will also work closely with campus administrators and coaches to support the continued growth and success of the conference. In addition, Robotham will lead the United East SAAC, helping to guide future leaders from around the conference.
At the Coast-To-Coast Athletic Conference, Robotham directed conference communications while assisting with championship operations for the NCAA Division III league. She maintained the conference website, handbook, and record books, coordinated awards programs, developed branding initiatives, managed the conference's social media strategy, and worked with the league's Student-Athlete Advisory Council.
Prior to her time with the Coast-To-Coast, Robotham spent more than 16 years at the Lone Star Conference and was the Associate Commissioner and Senior Woman Administrator since 2021. There, she managed all aspects of communications and championship administration for one of the nation's premier NCAA Division II conferences, overseeing numerous conference championship events while coordinating NCAA reporting, governance initiatives, scheduling, media relations, marketing, and website administration. She also served on multiple NCAA national and regional committees and was a site representative for numerous NCAA postseason championships.
Robotham's collegiate athletics career also includes serving as Sports Information Director at Texas Woman's University and Communications Assistant at the University of Arkansas, where she managed communications, media relations, event administration, and marketing efforts for multiple athletic programs.
A softball student-athlete, Robotham earned both her Master of Arts in Athletic Administration and Bachelor of Science in Business Administration from the University of South Dakota.