The 2026-27 academic year will mark Seth Goodyear’s first year as Assistant Commissioner for Strategic Communications of the United East Conference.
Prior to arriving at the United East, Goodyear served as the Assistant Athletic Director for Sports Information and Compliance at Penn State Berks. Goodyear provided leadership and oversight for departmental operations, communications, compliance, and sport administration for 12 NCAA Division III programs. He served as the sport administrator for women's volleyball, men's basketball, and softball while overseeing NCAA compliance education and reporting, game operations, live streaming, media coverage, and event management. Additionally, he coordinated technology and vendor partnerships, supervised student staff, and worked closely with campus administrators to support the success of the department's student-athletes and programs.
Before his time at Berks, Goodyear served as the Assistant Director of Athletics for Athletic Communications at Notre Dame of Maryland University from November 2022 to October 2024. Goodyear oversaw 13 athletic teams at NDMU and served as an assistant softball coach. Goodyear has had experience at several schools in the United East Conference, working as the Athletic Communications Director at Lancaster Bible College from August 2021 to June 2022. Prior to his time at Lancaster Bible, Goodyear worked as the Sports Information Director at Franciscan University and the Assistant Sports Information Director at Penn State Harrisburg.
In his role as Assistant Commissioner for Strategic Communications, Goodyear will oversee the conference's strategic communications efforts, including media relations, social media management, website content, statistical reporting, and championship communications. He will work closely with athletic communications professionals across the conference's member institutions to promote the achievements of United East student-athletes, coaches, and programs while enhancing the conference's visibility through storytelling, digital content creation, and championship coverage. Additionally, Goodyear will assist with conference awards programs, historical record keeping, and the coordination of communications initiatives that support the United East's mission and continued growth.
Goodyear earned a bachelor's degree in communications from Penn State Harrisburg in 2012. He resides in Middletown, Pennsylvania, with his wife, Keri, and their two dogs.